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Hola! My name is Ricardo. I’m a senior motion designer and filmmaker. I create 2D/3D motion graphics, branded / documentary films and stage visuals that builds empathy, trust and connection.

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Sometimes, stories are told in motion.

From 2D/3D motion graphics (design & animation) and title packages to social campaigns, brand explorations, or seamless screen replacements. I design visuals that move both visually and emotionally, making the story resonate with the audience.

Other times, stories are larger than life.

For concerts, events or live activations, I design visuals that transform stages into immersive experiences. From live screens to experiential moments, I create stage visuals that amplify the energy in the room and stay with your audience long after the lights fade.

And sometimes, stories unfold through people.

I craft branded and documentary films that capture real emotion and bring your story closer to your audience. From concept and direction to shooting and editing, I shape films that reveal the human side of ideas. I also work as DP, bringing patience and craft to stories that take time to unfold.

How I work.

Every project begins with listening. Understanding not just what you want, but what’s truly needed. From there, we distill the core into a concept and bring it to life in motion, exploring, refining and iterating together until it feels right. Clean renders, clear communication and an on-time handoff.

I put people first, shaping simple and honest ideas with clarity, always letting the message guide the craft.

Learn more about me

Completed projects for:

Latest stories: @iam.ric.serrano

Alongside my client work, I create personal projects that explore presence, creativity and the human experience. These are experiments, visual poems, or self-initiated films that allow me to test ideas, follow intuition and build spaces for reflection.

See more personal projects

If you’re looking to articulate and communicate your brand vision and create beautiful and effective impact, I’d love to talk.

Write me here :)