Collaborating on this project was particularly meaningful to me. Since I was a kid, I remember watching F1 races on TV with friends and family. Being able to work with such talented teams at Webex and McLaren Racing F1 feels like a dream come true.
The final visuals effectively captured the excitement of Formula 1 racing while seamlessly integrating the Webex Suite, showcasing the brand's capabilities in a dynamic and engaging manner.
For instance, since this project is about innovation and exploring the world of collaboration with innovative technologies, I thought, why not get the audience literally inside it? That's when I suggested having those flying titles at the beginning, and I’m so glad they made it into the final edit!
I also created that holographic image, here is one R&D exploration. The image slighly changed in the final sequence.
I retouched 11 shots, transforming empty screens with detailed tracking, animation, and screen replacements to integrate the Webex Suite into the visuals, creating lifelike scenes and ensuring a cohesive and visually appealing result.
Screen Replacements Work
VS
Original Footage
About Webex by Cisco:
Trusted by 95% of the Fortune 500, Webex is a leading provider of cloud-based collaboration solutions which includes video conferencing, calling, messaging, events, customer experience solutions like contact center and purpose-built collaboration devices. Our focus on delivering inclusive collaboration experiences fuels our innovation.